Engagement with news content has plunged during the first half of this year compared to the first half of 2021 and in some cases has fallen below pre-pandemic levels.
Americans have grown exhausted from the constant barrage of bad headlines that have replaced Trump-era crises, scandals and tweets.
Cable viewership across the three major cable news networks — CNN, Fox News and MSNBC — is, on average, down 19% in prime time for the first half of this year compared to the first half of 2021. Those losses skew heavily toward CNN and MSNBC, which are down 47% and 33%, respectively. Fox’s ratings are up 12% in that six-month span. Source: Axios